Max Baer Beverly Hillbillies Casino

Douglas County planners have given actor Max Baer Jr. The go-ahead for his $110 million Beverly Hillbillies Mansion & Casino, but without the hotel towers or the oil derrick.

As Jethro in 1962
Born
December 4, 1937 (age 82)
OccupationFilm and television actor, producer, director
Years active1960–1991
Spouse(s)
Parent(s)Max Baer Sr. and Mary Ellen Sullivan

Maximilian Adalbert Baer Jr. (born December 4, 1937) is an American actor, screenwriter, producer, and director. He is best known for playing Jethro Bodine, the dim-witted nephew of Jed Clampett (played by Buddy Ebsen) on The Beverly Hillbillies.

  • 2Career
  • 4Filmography

Early life[edit]

Baer was born Maximilian Adalbert Baer Jr. in Oakland, California, in 1937, the son of boxing champion Max Baer and his wife Mary Ellen Sullivan. His father was of German, Jewish, and Scots-Irish descent. His brother and sister are James Manny Baer (1941–2009) and Maude Baer (b. 1943). His uncle was boxer and actor Buddy Baer.

He attended Christian Brothers High School in Sacramento, where he earned letters in four sports and twice won the junior title at the Sacramento Open golf tournament. (Playing with Charlie Sifford, he later won the pro-am tournament at the 1968 Andy Williams - San Diego Open.)[1]

Baer earned a bachelor's degree in business administration from Santa Clara University, with a minor in philosophy.

Career[edit]

Baer's first acting role was in Goldilocks and the Three Bears at the Blackpool Pavilion in England in 1949. He began acting professionally in 1960 at Warner Bros., where he made appearances on television programs such as Maverick, Surfside 6, Hawaiian Eye, Cheyenne, The Roaring 20s, and 77 Sunset Strip.[2] His career took off two years later, when he joined the cast of The Beverly Hillbillies.[2]

The Beverly Hillbillies[edit]

Max Baer (left), Nancy Kulp and Sharon Tate in The Beverly Hillbillies (1965)

In 1962, Baer was cast in the role of the doltish Jethro Bodine, Jed Clampett's nephew.

He continued to take other parts during the nine-year run of The Beverly Hillbilles and appeared on the television programs Vacation Playhouse and Love, American Style, as well as in the western A Time for Killing.[2]

Later career[edit]

Max

Following the cancellation of The Beverly Hillbillies in 1971, Baer made numerous guest appearances on television, but he found his TV acting career hampered by typecasting. He concentrated on feature motion pictures, especially behind the camera, writing, producing, and directing. Baer wrote and produced the drama Macon County Line (1974),[2] in which he played Deputy Reed Morgan, the highest-grossing movie per dollar invested at the time. Made for US$110,000, it earned almost US$25 million at the box office, a record that lasted until The Blair Witch Project superseded it in 1999.[citation needed] Baer also wrote, produced, and directed the drama The Wild McCullochs (1975), and played the role of Culver Robinson.

Baer subsequently developed the idea of using the title of a popular song as a movie title, acquiring the rights to Bobbie Gentry's hit song and producing the 1976 film Ode to Billy Joe, which he also directed. Made for US$1.1 million, the film grossed $27 million at the box office, and earned over US$2.65 million outside the US, US$4.75 million from television, and US$2.5 million from video. The film starred Robby Benson and Glynnis O'Connor.

Since the success of Ode to Billy Joe, the motion picture industry has produced more than 100 song-title movies. Baer pursued the rights to the hit song 'Like a Virgin', recorded by the singer Madonna in 1984. When ABC tried to prevent him from making the film, he sued and won a judgment of more than US$2 million.

He directed the 1979 comedy Hometown U.S.A. before retiring to his home at Lake Tahoe, Nevada. He continues to make occasional guest appearances on television.

Baer has said that playing Jethro Bodine undermined his acting career. When Paul Henning asked him to reprise the role for a 1981 television movie, he declined. Yet when the feature film The Beverly Hillbillies was made 22 years later, reports cited Baer's dissatisfaction that only Ebsen was asked to do a cameo. He appeared in the 1993 television special The Legend of the Beverly Hillbillies, reprising his role as Jethro. By 2004, Baer had recognized the marketability of The Beverly Hillbillies and appeared with actress Donna Douglas at the annual TV Land Awards.

Other ventures[edit]

In 1985, Baer began investigating the gambling industry. He noted that tourists paid a US$5 to US$6 admission to tour the 'Ponderosa Ranch', which was the location for filming some episodes of TV's Bonanza. There was nothing to see but a working cattle ranch, but people enjoyed it because of the Bonanza connection. Baer decided that tourists would also pay for something dealing with The Beverly Hillbillies. He began using his Jethro Bodine role as a marketing opportunity toward the gambling and hotel industry. Baer obtained the sublicensing rights, including food and beverage rights, to The Beverly Hillbillies from CBS in 1991. His business partner estimates the cost of obtaining the rights and developing the ideas has been US$1 million. Sixty-five Beverly Hillbillies slot machines were built in 1999 and placed in 10 casinos.[3]

In late 2003, Baer attempted the redevelopment of a former Walmart location in Carson City into a Beverly Hillbillies-themed hotel and casino, but was unsuccessful due to building code conflicts and other developers on the neighboring properties. On May 4, 2007, he announced the sale of the property and the purchase of another parcel just outside Carson City, in neighboring Douglas County, where he expected less resistance to his plans. Baer purchased a 2.5-acre (10,000 m2) parcel in north Douglas County for US$1.2 million, and would purchase an additional 20 acres (81,000 m2) once he obtained the required zoning variances. The plans were for a 40,000-square-foot (3,700 m2) gambling area with 800 slot machines and 16 tables, flanked by various eateries including 'Jethro's All You Ken Et Buffet.' The project would feature a showroom, cinema complex and a 240-room, five-story hotel.[4]

Plans for Baer's casino included a 200-foot-tall (61 m) mock oil derrick spouting a 20- to 30-foot (9.1 m) flame.

As of July 2012, development of Jethro's Casino had been suspended. Ongoing litigation involving Max Baer Jr, the developer and Douglas County has delayed the development of the project indefinitely.[5]

In 2014, Baer sued CBS after claiming a secret deal with a Des Moines based Jethro's BBQ was interfering with his opportunity to cash in on his role from the iconic television show. The lawsuit claims that Baer negotiated a deal with CBS for the rights to use the fictional character and other motifs from the show to create a chain of restaurants, hotels and casinos.

Recent years[edit]

He remained close friends with Buddy Ebsen until Ebsen's death from pneumonia on July 6, 2003. Just before his acting mentor's death, he and Donna Douglas both had visited Ebsen in the hospital.[6]

Max Baer Beverly Hillbillies Casino

With the 2015 death of co-star Donna Douglas, Baer is the only surviving regular cast member of The Beverly Hillbillies.[7]

Filmography[edit]

List of credits[edit]

YearTitleRoleNotes
1960MaverickTicket Taker / Chuck / Brazos3 episodes
— 'Bundle from Britain'
— 'A Bullet for the Teacher'
— 'Kiz'
1960–1961Surfside 6Joe Wilk / Party Guest2 episodes
— 'High Tide' (1960)
— 'Facts on the Fire' (1961)
1960–1961CheyenneCallow / Bert McGuire / Pete4 episodes
— 'Two Trails to Santa Fe' (1960)
— 'Duel at Judas Basin' (1961)
— 'The Beholden' (1961)
— 'The Frightened Town' (1961)
1960–1961Hawaiian EyeAli / Bill Gorham2 episodes
— 'Vanessa Vanishes' (1960)
— 'The Big Dealer' (1961)
1960–196177 Sunset StripGovernment Man / Luther Martell / Billy Blackston3 episodes
— 'Double Trouble' (1960)
— 'The Corsican Caper' (1961)
— 'The Chrome Coffin' (1961)
1961BroncoCowboyEpisode: 'The Invaders
1961SugarfootFrankEpisode: 'Angel'
1962Follow the SunTom BaylorEpisode: 'A Choice of Weapons'
1962It's a Mans' World1st GIEpisode: 'Drive Over to Exeter'
1962–1971The Beverly HillbilliesJethro Bodineseries regular (273 episodes)
TV Land Award for Favorite 'Fish Out of Water' (2004)
1967A Time for KillingSergeant Luther Liskell
1967Dream Girl of '67Himself (Bachelor Judge)series regular (10 episodes)
1968Hollywood SquaresHimself (Panelist)recurring role (5 episodes)
1971The BirdmenTankerTelevision Movie
1972Two for the MoneyN/AProducer
1972–1973Love, American StyleRocky / Jackie Lee Rhodes2 episodes
— 'Love and the Fullback' (1972)
— 'Love and the Games People Play' (1973)
1974Macon County LineDeputy Reed Morganalso Producer/Writer
1975The Wild McCullochsCulver Robinsonalso Director/Producer/Writer
1976Ode to Billy JoeN/ADirector/Producer
1979Fantasy IslandBig Jake FarleyEpisode: 'Nobody's There/The Dancer'
1979Hometown U.S.A.N/ADirector
1980The Asphalt CowboyMax CaulpepperTelevision Movie
1982The Circle Familyunknown roleTelevision Movie
1984Matt HoustonAndy MacKay2 episodes
— 'Return to Nam: Part 1'
— 'Escape from Nam: Part 2'
1989Murder, She WroteJohnny WheelerEpisode: 'Jack and Bill'
1991State Trooper Boone WilloughbyEpisode: 'Who Killed J.B. Fletcher?'
2005BiographyHimself (Interviewee)Episode: 'Buddy Ebsen'

Beverly Hillbillies Cast

References[edit]

Beverly Hillbillies Jethro Max Baer Jr Truck

  1. ^'Golf exhibition set Tuesday at CC course', Times-News (Hendersonville, NC), September 15, 1971.
  2. ^ abcd'Max Baer Jr'. TVGuide.com. TV Guide. Retrieved 3 May 2019.
  3. ^'Max Baer reflects on his fight to open Hillbillies casino'. The Nevada Appeal. Retrieved May 6, 2016.
  4. ^''Jethro' Buys Land for Nevada Casino'. Retrieved May 6, 2016.
  5. ^'News Updates'. Retrieved July 21, 2019.
  6. ^'Ebsen, who played Jed Clampett, Barnaby Jones, many others, dies'. Las Vegas Sun.com. July 7, 2003. Retrieved August 7, 2017.
  7. ^'Max Baer Jr. On Donna Douglas: 'She Was Elly May Until The Day She Died' - RumorFix - The Anti Tabloid'. RumorFix - The Anti Tabloid. Retrieved May 6, 2016.

External links[edit]

Beverly Hillbillies Casino Nevada

  • Max Baer Jr. on IMDb
  • Max Baer Jr. at the TCM Movie Database
  • Max Baer Jr. at AllMovie
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